Sunday, 10 April 2011

It's Not a Dirty F-word and Can Help You be Persuasive

Persuasion - it can be elusive as a Saturday night lotto win but powerful enough to gain you a seat at the high stakes table. Have you ever wondered how some people can manage to be so convincing and yet their message isn't really that captivating, interesting or significant? They must be Fascinating?

According to Sally Hogshead, a mistress of persuasion and veteran of the advertising industry, we have seven potential Fascination triggers: power, trust, mystique, prestige, vice, alarm, and lust. Each trigger leads to a different style of communication, and a different type of relationship.  And it doesn't end there, you can be Fascinating by being YOU!  By understanding and perfecting your personality triggers you can craft an influential message.

Carrying out research on 1,059 people, Hogshead (who proudly embraces her name) developed the F-Score - a test that you can take to find out how fascinating you are.  In reality the test which you wou can take here  can help you identify which of the seven triggers you naturally apply in your own life and how to harness them to aid your influencing and persuasive skills.  Your results will include your primary, secondary and dormant triggers.  

I enjoyed and giggled at my primary trigger and am aware that like most tests, our responses can  be as aspirational as accurate.

Hogshead's book "Fascinate" is available through Amazon and Barnes & Noble.  And pardon the pun, it should make for a fascinating read!

Posted via email from Radhika's posterous


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Hey thanks!